SILVER DRAGON BRANDING
OUR ROLE
- Logo
- Branding
- Menu Design
PROJECT DESCRIPTION
While gold is the standard color associated with classic oriental decor, the Silver Dragon restaurant sought to be different. Offering a variety of Asian and American cuisine, the brand needed to follow suit and combine cultures. A very sleek, modern font breaks the mold of the typical oriental typography. The mark itself is created from two minimalistic dragon heads, forming an "S" and a "D."