Christie Bilbrey Branding
OUR ROLE
Logo
Brand Styling
Instagram Templates
Facebook Banner
PROJECT OVERVIEW
Christie wanted a brand refresh that felt more like her. That’s exactly what I delivered. After completing my pre-branding questionnaire, I was really able to grasp her personality and style, which clashed from the pins she was posting to her inspiration board. I took a leap of faith and created one mood board option that was based on the style I felt fit her the best, rather than pulling from her provided images. My mood board struck a chord with Christie and she ended up saying, “You know me more than I know me. I would never have thought of that.” The same thing happened with her logo. While she’d pinned mostly bouncy script fonts, I felt that a sophisticated serif/sans serif combination with a simple outline fit her much better — and I was right!
TESTIMONIAL
I was incredibly frustrated trying to define the my brand, visually. Once I realized that I would continue to send mixed messaging to my audience until I hired a professional, I created a list of criteria to choose a designer: highly imaginative and creative, an analytical thinker who is clear and organized, a mind reader who could translate my thoughts into designs, and a concise, effective communicator who wouldn’t waste my time or money. I didn’t think this person really existed, but then I met Lauren at Legacy Loft. If those are the qualities you’re seeking in a designer who will truly partner with you, then Lauren will be a dream come true for you. Lauren, I can't thank you enough!
— Christie Bilbrey, Marketing & Story Coach
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