BikeMinded Branding
OUR ROLE
Logo
Brand Styling
Front-End Website Design (Desktop, Tablet, Mobile)
Icon Set
PROJECT OVERVIEW
BikeMinded is a startup brand with a unique idea that I’m not authorized to disclose, as it’s still in development. They target mountain, sport and road bikers, so their brand had to represent and reach all bike audiences. They wanted to be ultra welcoming, so that bike lovers of all levels will feel invited in.
The icon was created from a subtle use of the brand’s initials combined into the shape of bike handle bars, and tilted into a triangle, which could be a road sign, a ramp or a mountain.
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