Jessica LeMaster Group Logo
OUR ROLE
Logo
Branding
Front End Website Design
Business Cards
PROJECT OVERVIEW
Jessica came to me after 20+ failed logo attempts by another designer. She was looking for a clean and classy logo that represented the Key West style of homes she typically represented. The other logos she’d received just weren’t her, and weren’t sophisticated enough for the high-end vibe she desired to exude.
I wanted Jessica’s logo to represent Florida real estate without using the stereotypical house drawings or keys you often see in real estate branding. By adding palm fronds to the top of a skeleton key, and outlining the entire logo in a simple Key West style roof line, I was able to create a distinguished logo that fit all of Jessica’s criteria.
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