Working wtih a Strategist who also does design is key

Your brand is way more than just your logo, colors or website – it's about how people experience your brand and is comprised of your messaging, marketing visuals and values. Without this foundation, you'll struggle to connect with your ideal clients (and may not even know who those are).

Working with a brand strategist who is also a designer ensures that your brand will be cohesive, and that your visuals will consistently represent your values and messaging. As a bonus, I also happen to be a research queen and Psychology geek, so I've created a brand personality quiz to give me better insight into how your brand should be represented.